Successful UX Design Leader who’s been creating interactive experiences for the past 20 years for clients in the financial, media, publishing and nonprofit industries. Most comfortable as a player/coach, leading teams for the past five years. In-depth understanding of and ability to balance strategic objectives, technological possibilities and user needs through a keen interaction design sense. Current interests include behavioral design, CRM tools, gamification, and using technology to improve habits.

Experience

Head of Design for the internal CRM platform for the Global Markets division. Managed a team of four internal designers and consultants responsible for the experience of desktop and mobile applications. Led the efforts of a major design refresh of the desktop app, Outlook plugins design, and completely new mobile app. Key challenges included multiple system integrations, communicating actionable meaning from complex datasets, desiging workflow, task management, and notification features.

Design lead for the Young Investor segment, focused on attracting and engaging Millennials with tools and content relevant to their primary concerns. The primary tool was a simple budgeting app called Cinch and lived on the MyMoney sub-site. Subsequently led the three-person team through a transformation of the MyMoney site into an online magazine, and successfully pitched a chat-based financial literacy game that went to market.

Advised this seed-stage startup on the user experience and visual design of its online platform, which aimed to match experienced professionals as coaches to their mid-career and junior counterparts.

Led the experience design of community website allowing users to recommend and find appropriate games to support learning objectives. Crafted the information architecture and user experience strategy for Institute’s primary web- site.

Led the visual and interaction design of a stock-trading game system that allowed users to create their own games and invite friends to play; redesigned the careers and real estate properties search and display interfaces. Supported the design team across multiple Digital Network properties, including Marketwatch and the Wall Street Journal.

Created and implemented successful interactive strategies, including user experience and interface design, as well as branding, print and related collateral. Solutions included content management systems (Drupal, Wordpress), ecommerce systems, and social media platforms.

Clients
JPMorgan Funds, Organic, Scholastic, NAACP LDF, The Feminist Press, New Dramatists, Meatless Monday, J&M Special Effects, StartFund, CIDA

Art Director, Senior Designer, producer for this design agency. Also involved in Business Development. Projects included social media, ecom- merce, and nonprofit advocacy.

Clients
Bill & Melinda Gates Foundation, Rockefeller Foundation, NAACP LDF, The Africa-America Institute,  SUSHISAMBA, Ladies Who Launch, Warm Spirit

Producer and member of the Business Development team. Key to winning JCDecaux and the Philadelphia Zoo as clients.

Clients
JPMorgan, Time Warner Cable, The Philadelphia Zoo, YouthAIDS

Clients
Tommy Hilfiger, JCDecaux

Skills/Software

Skills include proficiency in Figma, Sketch, Axure (taught a General Assembly workshop on this tool), HTML5/CSS3, Agile & Lean methodologies, Illustrator, Photoshop, InDesign, Wordpress. Excellent verbal and written skills. Solid man- agement skills.

Informal Learning

Informal Learning includes books, conferences, and workshops.
Conferences: Habit Summit 2014, UX Week 2012, Agile UX NYC 2012, ITP Camp 2012, Mobile UX Camp DC 2012.

Education

Graduate Program in playwriting.

Undergraduate in Business Management, emphasis in Computer Science